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Experience a more relevant, shopper-focused Where-to-Buy Solution and a reimagined landing page builder with customizable, one-click deploy templates 鈥 no designer needed.听
With today鈥檚 fragmented consumer journey, studies show that shoppers now interact with brands on up to. Consumers are prioritising convenience and social media trends over traditional financial considerations. Gender and generational gaps exist in spending habits, with Gen Z and Millennials heavily rely on social media and communication is now bidirectional thanks to user generated feedback through reviews and social media.听
The transformed consumer path to purchase is now challenging every brand to step up. It's now imperative to deliver compelling experiences across as many relevant channels as possible.
To maximise sales conversions, your media effectiveness must be on par with the current consumer journey.听
Streamlining the path to purchase is now made simpler with 2080体育鈥檚 Add to Cart functionality, unlocking multi-channel shopping in just one click for the consumer.听
Brands now have the freedom to choose between or offer both Buy Now and Add to Cart check-out options across all Where to Buy Widget and Shoppable Media templates.听
Add to Cart enables single click checkouts across media channels for any product in your catalogue and reduces friction.听
Streamlined Path to Purchase鈥嬏
Reduce friction allowing consumers to add products directly to retailer carts, increasing conversions and capturing more sales and basket checkout data.听听
Maximise Conversions鈥嬏
Improve media effectiveness by implementing single click to check out across your media channels ensuring more products make it to consumers carts. 鈥嬏
Drive Recurring Sales鈥嬏
Become part of consumers' weekly or monthly shopping routines, unlocking the potential for repeat purchases. Furthermore, capitalising on retailer cart abandonment strategies further increases the chances of conversion.听
Up to 83 percent of shoppers compare prices on a few different sites before making an online Delivering geo-aware stock and price in real time to shoppers is crucial to maximising sales conversions and increasing omnichannel performance.听
That's why we鈥檝e built our Real Time Stock & Price capabilities into all our Where to Buy templates. Our goal is to ensure no brand ever misses a sale due to a broken consumer journey by dynamically presenting retailers that have products in stock. Additionally, this feature provides consumers a better experience with a more relevant set of online and in-store retailers based on their location.听
Creating consistent, premium shopping experiences is essential to capture consumers鈥 attention in a noisy digital retail environment.
Providing an optimised landing page for your shoppable media campaigns is a crucial step towards a streamlined user experience for shoppers and ultimately 鈥 an increase in your sales conversions.听
To continue providing better experiences for our brands鈥 consumers, we鈥檙e introducing a new multi-product landing page template with enhanced no-code design features, reducing the dependency on designers and offering a superior experience on mobile.
When creating a custom landing page, you are creating a branded experience for the consumer. It also enables you to convert media impressions into positive brand engagements and measure performance in real time. The enhanced landing page builder delivers:听
Increased Brand Engagement鈥嬏
Create and deploy customisable branded landing pages and convert impressions from social channels to positive brand engagements.听
Editing In Real Time鈥嬏
Select from a series of pre-built, no design needed templates or create a fully custom experience - all hosted by 2080体育.听
Understanding of Purchase Outcomes鈥嬏
Anchor campaign success in sales revenue and see exactly what consumers bought, including competitor or complementary products.听
A lack of understanding on what consumers prioritise in their user experience is a massive risk for sales conversions. Three in four consumers will abandon their path to purchase (both online and in-store) if they encounter听
With numerous new landing page templates now on offer, we鈥檝e introduced a new and improved landing page campaign builder 鈥 reducing the time to create and deploy campaigns by half.听
Digital ads can increase brand awareness by, but tracking the concrete impact of media activations on sales 鈥媍an be a challenge. That's why we鈥檝e taken steps to create a dedicated shoppable media analytics space in the 2080体育 Portal, so you can now easily view all media campaign performance and KPIs across multiple platforms in one place.听听
Self-Serve Analytics鈥嬏
2080体育鈥檚 shoppable media analytics offers a complete set of self-serve reports giving brands a one-stop-shop for all media insights including performance, traffic, sales & revenue in a digestible format.
Measure Marketing Effectiveness听
Dedicated reporting enables you to measure marketing effectiveness鈥 through using actual sales data to discover which products and content resonate most with your consumers.听听
Identify and Import New Audience Data听
Additionally, you can sync the audience data including engagement events and checkout data captured through your Shoppable Links and Landing Pages to your preferred Ads and CRM platforms. By doing so brands can identify new high intent target audiences further creating media efficiencies and optimise your media targeting.听
Ensuring a smooth path to purchase and optimised consumer experience can empower your brands to make lasting impressions and maximise sales conversions.听听
Learn how to get there by speaking to the 2080体育 team today.
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